shawn b.

experience

Shawn is a seasoned marketing executive with over 27 years of business experience, including 15 years in senior marketing leadership roles. As a fractional Chief Marketing Officer (CMO), he has worked with over a dozen companies, driving go-to-market strategies, demand generation, and digital transformation efforts that deliver measurable success.

He has deep expertise in B2B and B2C marketing, particularly in AI-driven marketing strategies, account-based marketing (ABM), and digital advertising (SEO, SEM, and social media). His experience spans diverse industries, including cybersecurity, SaaS, fintech, edtech, e-commerce, and healthcare. Throughout his career, he has built and led high-performing marketing teams, managed multi-million-dollar budgets, and executed data-driven marketing campaigns that have significantly increased customer acquisition and retention.

Beyond execution, he is passionate about marketing strategy and thought leadership, having authored two books: AI Marketing Genius and AI for the Small Business Owner.

He thrives in fast-paced, high-growth environments and excels at positioning companies for rapid expansion, investment, and acquisition. His work has been recognized by leading industry analysts, including Forrester, and he has successfully guided companies through strategic rebrands, product launches, and innovative marketing transformations.

Aerotek, Comso, Cynergy Systems, Marriot Hotels, Red Hand, Invincea, NetAbstraction, Torchlyte, RN Enterprises Infusion Services, Mennr and many more.

CLIENTs SERVED