Case StudY

Building a Sweet Legacy Across the Globe

Sodiê Doces, one of Brazil’s largest cake stores, operates 320 stores worldwide, including two brick-and-mortar locations in Orlando. With a strong international presence, they sought to grow their US brand and prove that their authentic Brazilian flavors could thrive in the competitive American market.

SERVICES WE PROVIDED

Branding. Marketing Strategy Development. Product and Retail Photography and Videography. Custom eCommerce Development. Campaign Planning & Development. Brand Copywriting. Local SEO. Paid Search & Social Ad Advertising. Social Media Contest and Management. Data Analytics and Reporting

The Challenge

Overcoming Cultural and Market Barriers in the U.S.

After establishing their two Orlando stores, Sodiê Doces needed to increase overall revenue and boost their local presence. Despite their success in Brazil, they faced the challenge of resonating with the US audience and expanding their customer base.

To address this, Sodiê Doces partnered with Chatter Buzz to build their brand identity in the United States and drive more foot traffic to their stores and find ways to drive additional revenue for the franchiser and franchisees.

Approach & Execution

Establishing a Resonant Brand Voice and Expanding E-commerce Capabilities for U.S. Market Growth

Our senior strategists at Chatter Buzz began by conducting a comprehensive market survey to gain deep insights into how U.S. audiences currently perceive the brand and to identify strategic positioning opportunities within this market. Based on these findings, we crafted a tailored brand voice designed specifically for U.S. consumers, ensuring authenticity and resonance.

To drive revenue growth and expand the brand’s reach, we enhanced their digital presence by developing a user-friendly website featuring their full product line, along with an integrated e-commerce solution that enables consumers to order online and enjoy home delivery—a groundbreaking approach for the brand, even beyond what they had implemented in Brazil. This combination of market research, brand voice development, and digital transformation positions the brand for sustained success in the U.S.

Creating a Strong Visual and Verbal Brand Identity for the U.S. Market

We developed a strong visual and verbal identity for Sodiê Doces in the US, focusing on authenticity, trust, savor, and goodwill. By refining their messaging, we created a connection between the brand and the American market. This positioning allowed Sodiê Doces to appeal to both the nostalgic Brazilian community and the broader US customer base.

Custom eCommerce Web Development & Application For Seamless Online User Experience

Our team created three custom websites for Sodiê Doces, including a main franchise informational site and two e-commerce websites for the Orlando locations. The websites were optimized for smooth navigation, ease of payment, and overall user experience.

Additionally, we developed a custom ordering system that integrated multiple pricing options, delivery costs, order notifications, and promotional offers. This allowed customers to easily place online orders, boosting convenience and increasing sales.

We established Sodiê Doces’ social media presence by posting multilingual content to engage both English- and Portuguese-speaking audiences. High-quality visuals and videos showcased the store’s cakes, especially highlighting the cake of the month and how to order online.

Monthly social media contests and influencer promotions further drove engagement, while continuous community interaction helped build a loyal following.

Interactive QR Code For Fast & Contactless Ordering

To streamline the in-store experience, we introduced QR codes that customers could scan at the store entrances to place pick-up orders. This reduced wait times and encouraged more spontaneous purchases by providing a seamless ordering process.

Google My Business Optimization for Local SEO Success

Posted on Google My Business and managed their account and optimized for search to be able to get more local traffic to the stores. Kept store times up to date to avoid confusion and unhappy customers.

Search & Paid Ads for Immediate Results

Chatter Buzz also developed a robust direct response marketing local paid search campaign and social advertising strategy. This included running Google search ads and social media ads to drive local foot traffic to their Orlando stores.

The Results

Sodiê Doces, Living The American Dream With Sustainable Sales

With our mouth-watering social media posts, special giveaways, and weekly engagement we were able to improve their social media engagement. Through our comprehensive omnichannel approach we were able to increase online site traffic. With the high foot traffic on the site and our conversion-focused copy boosted online orders.

400%

Increase in online orders

230%

Growth in social media engagement

900%

Increase in online site traffic

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