Case StudY

Eva-Dry

Eva-Dry is an industry leader in innovative moisture control solutions, specializing in compact, renewable dehumidifiers for home, RV, boat, and gun-safe applications. Eva-Dry’s products are environmentally friendly, reusable, and designed to protect valuables from humidity damage.

SERVICES WE PROVIDED

Strategic Planning. Marketing Communication. Marketing Plan Development. Branding. Custom Web Development. Zoho CRM Setup and Implementation. Sales Workflow Development. Photography and Videography. Full-Service Integrated Marketing Services from Creative Development, Copywriting and Promotion, Local and Traditional SEO, Social Media Management. Conversion Rate Optimization. Marketing Automation. Media Plan Development. Traditional Media Buys, Digital Advertising (Google Ads, Social Ads, Programmatic, CTV, etc). Reporting and Analytics.

The Challenge

Boosting Visibility and Revenue with a Direct-to-Consumer Strategy

Despite a strong product line, Eva-Dry faced limited visibility and an outdated website that struggled to capture new audiences or convert visitors into buyers. Relying heavily on distributors and big-box retailers, they lacked a direct-to-consumer sales approach to maximize profits and reach. Eva-Dry partnered with Chatter Buzz to build a modern digital presence, increase brand reach, and drive additional revenue through direct sales channels.

Approach & Execution

Maximizing Revenue with Direct-to-Consumer Digital Transformation

Chatter Buzz revamped Eva-Dry’s digital presence, empowering them to sell directly to consumers and retain full retail value, bypassing distributor and wholesaler markups. We created a user-friendly website, optimized product messaging, and established a fully managed Amazon store, expanding Eva-Dry’s reach and boosting profitability.

Establishing a Trustworthy Brand with Clear, Compelling Messaging

Chatter Buzz refreshed Eva-Dry’s brand by emphasizing core product benefits—sustainability, durability, and versatility. We developed a distinctive brand voice that resonated with both residential and commercial markets, positioning Eva-Dry as a reliable, environmentally conscious leader in moisture control.

Redesigning for Conversion with a Mobile-First Website

Our team transformed Eva-Dry’s e-commerce website into a streamlined, conversion-focused platform. With responsive, mobile-first design, created pages and navigation for each possible uses , and optimized product pages, visitors could easily find and purchase dehumidification solutions. Enhanced SEO and improved architecture increased organic traffic and user engagement.

Driving Sales with Engaging Product Videos and Photography

Understanding the power of visuals in eCommerce, we created detailed product videos—including unboxings, testimonials, and eco-friendly highlights—alongside high-quality product imagery. These assets underscored Eva-Dry’s environmental focus and boosted consumer confidence, essential for a successful online sales strategy.

Elevating Brand Identity with Clean, Eco-Friendly Creative Services

Chatter Buzz redefined Eva-Dry’s visual style, adopting a clean, minimalistic approach that emphasized the product’s green, eco-friendly qualities. Our creative team curated lifestyle imagery, designed banner ads, website pop-ups, and seasonal promotions, delivering a cohesive look that set Eva-Dry apart from competitors and reinforced its sustainable brand identity.

Building Authority and Traffic with Targeted SEO and Content

Chatter Buzz executed a targeted SEO strategy to improve Eva-Dry’s visibility for high-intent keywords like “compact dehumidifiers.” On-page SEO, technical optimizations, and link-building efforts supported by informative blog content helped establish Eva-Dry as an authority on moisture control, driving valuable organic traffic.

Engaging Customers through Automated and Promotional Email Marketing

Leveraging Eva-Dry’s product registration list, we launched an email strategy on Klaviyo, developing automation for welcome sequences, abandoned cart recovery, and weekly promotions. Our email program nurtured relationships, increased engagement, and drove conversions from a valuable existing audience.

Boosting Search Visibility with Strategic SEO and Targeted Content Marketing

Chatter Buzz implemented a powerful SEO strategy to elevate Eva-Dry’s search engine rankings for high-value keywords like “compact dehumidifiers” and “moisture control solutions.” Our approach combined on-page optimization, technical SEO enhancements, and a robust link-building program. Additionally, we produced blog content focused on common moisture control issues, positioning Eva-Dry as a trusted industry authority and driving a steady increase in organic traffic.

Expanding Sales Channels with Google Shopping and Amazon Storefront

Chatter Buzz set up Eva-Dry’s direct Amazon Seller account, enabling retail-price sales directly to consumers. We optimized their Amazon storefront, managed ad performance, and integrated Google Shopping ads on the new website, targeting bottom-funnel keywords and driving high-conversion traffic with A/B-tested ad content.

To connect with Eva-Dry’s B2C audience, Chatter Buzz diversified social media content to go beyond product promotions. We shared user reviews, playful holiday humor, pet-friendly content, and lighthearted brand-focused jokes, infusing Eva-Dry with personality and relatability. This approach fostered stronger audience engagement and reinforced brand loyalty.

The Results

Chatter Buzz successfully surpassed the initial 30% yearly online sales goal and actually delivered 258% within 2 years.

In the third year, the onset of Covid-19 disrupted operations, leading to the cancellation of several key in-person sales events. With major retailers like Bed Bath & Beyond halting order replenishment, Eva-Dry found itself increasingly reliant on digital channels to sustain its business. Our team stepped in to develop a cohesive strategy that would drive significant growth during this challenging time. 

Through focused efforts in conversion rate optimization, we more than doubled Eva-Dry’s online sales within just six months, building on a record-breaking increase from the previous year. We enhanced the usability of their website and optimized their paid advertising campaigns on Amazon, Google, and Facebook. Additionally, we leveraged content marketing by optimizing their SEO and engaging Eva-Dry’s email subscriber list effectively. 

As a result of these initiatives, we tripled site traffic and surpassed the annual sales goal of +30% YoY by Q3.

258%

Increase in Online Sales Revenue

800%

ROAS in D2C Amazon Sales

435%

ROAS from Google Shopping

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