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Do you want to reach new audiences and grow your business? Are you unsure where to begin? It can feel overwhelming trying to navigate B2B content marketing. Often people confuse best practices for selling to businesses with what works best for consumers. While it can be tricky strategizing content for B2B marketing, it is worth […]
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Nothing is more painful than the end of a bad quarter you knew was coming. Slow months can just be natural in some businesses, but that doesn’t mean you can’t succeed when the sales start to lull. We created a case study where we studied how our clients performed over their traditional slow months. We […]
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So, your business is growing and you’ve decided it’s time to add a marketing professional to your team. But, who should you hire? Here’s something we can both agree on: the goal of a marketer is to increase company revenue. And that’s not all… Successful marketers also need to have the expertise and flexibility to […]
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According to a study by the Direct Marketing Association, you can expect an average return of $42 for every $1 you spend on implementing an email marketing calendar for your business. In other words, email marketing isn’t going anywhere any time soon. Because of this, as an eCommerce business, it is a no-brainer and vastly […]
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You know: Despite online marketplaces like Amazon growing, the U.S. Census Bureau’s 2016 report indicated 92% of sales still occur in brick-and-mortar stores. And so, it’s clear there’s an increasing demand for location-based data to help measure customer conversion. In fact, 8 in 10 marketers worldwide use location targeting. But what are the practical applications […]
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