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After investing in paid campaigns to bring your business to the top with no concrete results, you must be wondering if there is an actual, viable way to increase sales and conversions. And, yes, there’s not one but many! Studies have shown that 68% of successful marketing campaigns have seen increasing investment in paid advertising. […]
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If you are planning on spending money on advertising to reach your target audiences, you need to make sure that you’re advertising in a way that works for you. Google Ads is a popular method of advertising for many businesses. The truth is, Google Ads might not be the best course of action for reaching […]
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These days, there’s a lot of competition from digital agencies and freelance specialists eager to land your account. As digital marketing gets more sophisticated every year and the rules of the game keep changing, it’s imperative that you hire the right talent. But how do you select the best from what can seem like a […]
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Did you implement an SEO strategy and aren’t seeing instant results? Are you worried that your SEO strategies aren’t working? Contrary to popular belief, this is entirely normal! As you may know, SEO takes time to yield results. As Philip Stanhope, the 4th earl of Chesterfield, noted, “whatever is worth doing at all is worth […]
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You may be thinking that only the content on your website is important when it comes to your search engine optimization (SEO). You’d be wrong. Backlinko analyzed over 1.8 million Google search results, and they found that the #1 result in Google has an average of 3.8x more backlinks than positions #2-#10. What Are […]
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