How to Market on LinkedIn to Grow Your Tech Company

In today’s digitally connected world, LinkedIn is more than just a job search platform—it’s a powerful tool for business growth, especially in the tech sector.

While many businesses that sell to other businesses are quick to discount social media, LinkedIn and other social media platforms can be beneficial. 

Think about it. Who runs businesses? People. And where do people spend a lot of their time? Social media.

Why Does a Technology Company Need a Linkedin Presence?

With 53% of B2B businesses using LinkedIn to drive business growth, this platform presents a unique opportunity for tech companies to expand their brand, attract new talent, and stay ahead in an ever-evolving industry.

Networking

LinkedIn is a goldmine for connecting with industry leaders, potential clients, and partners. It allows tech companies to build meaningful relationships, fostering potential business collaborations.

Brand Visibility

A robust LinkedIn profile amplifies your brand visibility. The more followers and connections, the more people will see your posts, gaining insight into your products, culture, and expertise.

Recruiting

LinkedIn is a leading recruitment platform. A strong company page can attract top talent by showcasing your company culture and values, drawing attention from professionals interested in tech innovations.

Promotion

LinkedIn is an excellent platform to promote new products, upcoming events, and company milestones. Posting regularly keeps your audience informed and engaged, helping build a loyal following.

LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

Industry Insights And Trends

LinkedIn’s network features allow you to stay informed about market trends, competitor activity, and industry news, giving your tech company a competitive advantage.

How To Optimize Your Linkedin Profile As A Technology Company

An optimized LinkedIn profile can elevate your brand and attract the right connections. Here are some key steps to enhance your profile.

1. Share Links

Include links to your website, blog, and other relevant pages. This drives traffic and provides more insight into your company’s offerings.

2. Include Keywords

Include keywords relevant to your tech niche. 

Put them in your: 

• Headline
• Summary
• Job descriptions
• Skills section

For example, if you specialize in cloud solutions, ensure words like “cloud computing,” “SaaS,” or “DaaS” appear throughout your profile.

3. Ensure Value-Centric Summary/About

Your company’s summary should reflect your unique value proposition, highlighting what sets your tech solutions apart.

Tell your story

• Who are you?
• What do you do?
• Why do you do it?

Only the first 265-275 characters will show before the “see more”, so make them count.

4. Maximize Your Headline 

A catchy, keyword-rich headline can attract more views. Instead of a generic title, get creative and explain why they would want to connect with you.

Template:

[Title] / Position]

Helping [industry] [problem you solve] by [explain process] [add keywords]

For example, try something like, “Empowering Businesses Through Cutting-Edge Cloud Solutions | Enabling Innovation.”

5. Complete Every Profile Section

An incomplete profile can appear unprofessional. Fill out every section, including company overview, specialties, and contact information.

6. Add Certifications

Showcase your technical expertise by adding any relevant certifications or awards. This builds credibility and trust in your brand.

7. Upload Clear Profile and Banner Images

Use a professional logo as your profile picture and a visually appealing banner that represents your brand. This enhances brand recognition and makes your page more attractive.

Profile Photo:

• Choose a professional photo with a clean, branded background
• Rename the photo to include keywords
• Set to “all Linkedin members” or “public”
• Best image quality is at least 400 X 400 px

Banner Image:

• Header can reflect your industry, personality, or skills
• Image should be 1584 X 396 px
• Use branded banner

8. Feature Work Experience and Key Achievements 

Include significant milestones, awards, and any notable clients or partnerships. The “Featured” section is ideal for highlighting case studies, media mentions, or standout projects.

3 Key LinkedIn Marketing Tips

If you are going to create a presence on LinkedIn there are three critical best practices to follow. 

Define Your Audience

Identify your target audience. Is it software developers, CTOs, or IT decision-makers? Tailoring your content to their interests will help you build a loyal following.

Choose a Content Strategy

Develop a strategy based on your audience’s interests. For tech companies, this often includes thought leadership content, tech updates, and product demos.

Post Consistently

Post regularly to stay on your audience’s radar. This could mean a few times a week or daily, depending on your resources and audience engagement.

How To Market On Linkedin

So what types of things should you be doing on LinkedIn? 

Get Free Impressions With Organic Posting

Keeping your audience engaged on LinkedIn requires a variety of content that not only informs but also encourages interaction and builds a connection with your followers. 

By sharing diverse, high-value content, your tech company can become a trusted resource in the industry while fostering engagement that supports long-term growth.

Educational Resources

Sharing guides, whitepapers, and how-to posts helps educate your audience on relevant tech topics and complex challenges. 

Benefit: Positions your company as an expert while providing valuable knowledge that builds trust and loyalty with followers.

Industry News And Updates

Posting the latest tech trends, like AI advancements or cybersecurity news, keeps your audience informed on key developments. 

Benefit: Encourages engagement and helps your followers stay current with the fast-paced tech landscape.

Success Stories And Case Studies

Showcasing client success stories and case studies demonstrates the real-world impact of your solutions, building credibility and social proof. 

Benefit: Highlights your company’s ability to achieve meaningful results, appealing to potential clients looking for proven expertise.

Interactive Content

Using LinkedIn’s interactive features like polls, Q&As, and quizzes boosts engagement and allows followers to share their opinions and insights. 

Benefit: Makes your brand approachable and helps you better understand your audience’s interests.

Thought Leadership Articles

Thought leadership articles from company leaders establish your brand as a visionary in tech, offering unique insights and solutions. 

Benefit: Enhances your company’s authority and attracts an audience interested in forward-thinking perspectives.

Highlight Employees

Highlighting team members humanizes your brand and gives followers a glimpse into your company culture. 

Benefit: Builds relatability and can also attract prospective employees who value a strong company ethos.

Job Openings

Posting job opportunities shows that your company is growing, attracting skilled tech professionals directly on LinkedIn. 

Benefit: Connects you with potential candidates and also signals innovation and momentum to your audience.

Promote Events And Webinars

Promoting events like webinars or conferences maximizes attendance and engagement, allowing followers to connect directly with your brand. 

Benefit: Establish your company as a thought leader driving industry conversation.

Best Practices And Tips

Regularly posting best practices or industry insights helps your followers stay informed and positions your company as a reliable information source. 

Benefit: Enhances your reputation as a go-to source for industry knowledge and help your audience succeed.

Gain Leads Fast with Linkedin Ads

Running LinkedIn ads is a powerful way to target specific segments of the tech industry. 

LinkedIn’s ad platform enables highly focused campaigns, letting you reach professionals by job title, industry, or company size. 

For tech companies, this means you can directly target IT managers, CTOs, or industry decision-makers, increasing your brand’s exposure to the right people.

Build Personal Relationships with LinkedIn Outreach

A more personal approach can help you connect with your ideal customers on LinkedIn. Consider using direct outreach, like personalized messages that introduce your company and highlight how your tech solutions meet their needs. 

Crafting outreach messages for decision-makers can lead to meaningful interactions, setting the stage for potential partnerships.

LinkedIn ads lead to a 2–3x lift in brand attributes and a conversion rate up to 2x higher than other social platforms. – LinkedIn Marketing Solutions

Ads on LinkedIn deliver a 33% increase in purchase intent compared to other social platforms. – Sprout Social

Partner with LinkedIn Experts

LinkedIn offers tech companies a platform to connect, promote, and grow in a targeted, professional environment. 

With an optimized profile, regular content sharing, and strategic outreach, your tech company can boost its visibility, attract top talent, and forge meaningful connections that support business growth. 

By actively leveraging LinkedIn, your tech company can stay at the forefront of industry trends, engage a wider audience, and drive long-term success.

If managing LinkedIn seems overwhelming, consider partnering with technology marketing experts who understand the nuances of the industry. They can help refine your strategy, optimize your ad targeting, and maximize your profile’s potential for engagement and lead generation.
Schedule a strategy session.