How to Use Twitter Ads to Generate Buzz At Conferences

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Advertising

It’s true, iPad giveaways, funny t-shirts, and live product demos are cliché, but you don’t need tacky conference “swag” to effectively generate new leads or reach your target customer at a trade show or conference. Use Twitter. Here’s how to use Twitter ads to help you generate more traffic at your conference, and on your […]

How Social Media Influencers Can Help You to Grow Your Business

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Advertising

Have you ever wondered how social media influencers can help you to grow your business? In this information age, everybody is a businessperson. We don’t need to own a product or a service to start our own business. The savviest business owners understand that people don’t buy products/services. Instead, they buy a brand name, convenience, solution […]

How Much Should Companies Invest In Their Marketing Spend?

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Advertising

“Business has only two functions – marketing and innovation,” said writer Milan Cundera. We spend an immense amount of time and energy on the latter while hesitating to spend money on the former. Meanwhile study after study proves that marketing leads to a larger ROI and a stronger long-term business strategy. Companies shouldn’t be afraid […]

How to Use Facebook Pixel to Create and Re-Target Audience

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Advertising

Today, most online businesses rely on Facebook advertising to generate sales and ROI. According to the latest stats, Facebook reached up to 2 billion monthly visitors, which for marketers is great news. The biggest benefit of advertising with Facebook is the opportunity you get to advertise on Instagram and Messenger as well. But when it […]

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