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The jockeying for internet traffic is at an all-time high. Competition between e-commerce brands is fierce, and the strategies to land the next client are complex and can take time to show results. While the world of internet marketing has evolved, two foundational strategies are still producing results for marketers and brands alike. If you […]
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If you have a business with a physical location, like a local store, restaurant, or salon, you’ll want to set up Google My Business to improve your local reach on Google. Google My Business is a great, free tool that helps you with local search and can put you on the map – literally. This […]
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Traditionally, the greatest achievement for a website was to rank #1 on search engines. This has changed since Google introduced Featured Snippets. Within this blog, I am going to show to explain: What is Google Featured Snippets Why is it important and How to Optimize your Content to show featured snippets Google Featured Snippets Explained […]
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“Business has only two functions – marketing and innovation,” said writer Milan Cundera. We spend an immense amount of time and energy on the latter while hesitating to spend money on the former. Meanwhile study after study proves that marketing leads to a larger ROI and a stronger long-term business strategy. Companies shouldn’t be afraid […]
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Do you have an effective landing page on your site? Your landing page is your shop window that invites people to take a good look around, take action, and – with a bit of luck – it generates leads that bring in sales. A weak landing page, on the other hand? It invites users to […]
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