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Do you ever feel like you are making great content but aren’t getting conversions? This might be because you are not creating content that addresses your visitors’ needs at their stage of the customer journey. In order to make sure your content is resonating with your audience, you need to understand what type of content […]
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If you are in the process of building a digital marketing strategy for your business, then you’ve probably stumbled across the term “landing page.” But, what is a landing page, and how does it work? And most importantly, how can it benefit your business? With so many questions popping into your head, it’s time to […]
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Picture this: you have a well-designed website, but you aren’t getting any visitors? That may be because your site is getting buried in search engine results. So what can you do about it? You need to begin using technical search engine optimization (SEO). Today, I will explain the basics of technical SEO and give you […]
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After investing in paid campaigns to bring your business to the top with no concrete results, you must be wondering if there is an actual, viable way to increase sales and conversions. And, yes, there’s not one but many! Studies have shown that 68% of successful marketing campaigns have seen increasing investment in paid advertising. […]
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If you are planning on spending money on advertising to reach your target audiences, you need to make sure that you’re advertising in a way that works for you. Google Ads is a popular method of advertising for many businesses. The truth is, Google Ads might not be the best course of action for reaching […]
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