Organic vs Direct Traffic: What Is the Difference?

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Inbound Marketing

When it comes to gaining traction online, you might center a large portion of your digital marketing strategy around attracting organic and direct traffic to your website. After all, you want to draw in quality leads that will turn into paying customers. But, before you go too far down the digital marketing rabbit hole, you […]

What Is a Marketing Audit, and How Do You Do One?

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Inbound Marketing

Are you putting thousands of dollars into your marketing but aren’t seeing any results? Instead of continuing to pour money into an unsuccessful strategy, conduct a marketing audit to determine what you are doing wrong.  In this blog I will discuss: What is a marketing audit? Components of a successful marketing audit. How to conduct […]

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