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In today’s state of marketing, competition is stiff and audiences are far more informed than before when TV, radio broadcasts and above-the-fold newspaper headlines reigned supreme. In times like these, of short attention spans and a demand for quality, how do you manage to build brand awareness, let alone stand out from the crowd? The […]
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Digital marketing is about taking advantage of smart and innovative tools that were created to help give your business an edge when it comes to finding leads. The more you know about how many creative digital marketing tools there are out there just waiting to be utilized, the better off you’re going to be. But […]
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When it comes to choosing the right marketing solution for your business, I’m sure you’ve considered this question: Is it better to hire a marketing agency, freelancer or to build an in-house team? The truth is, there are pros and cons to all three options. And in this post, I’ll help you evaluate them and […]
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Figuring out your digital marketing budget is quite confusing, isn’t it? Of course you know you need to allocate annual marketing spend. But did you know 62%of CMOs expect their budget to increase in 2021 (after Covid-19)? That’s because digital marketing and big data make attributing revenue dollars to marketing efforts easier than ever. And as […]
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I’m sure you know by now that your customer acquisition cost (CAC) is the price you pay to convert a lead into a customer. And for most companies, that’s a pretty huge expense. According to a 2021 CMO survey, businesses spend over 11.5% of their total company revenue on marketing. That’s quite a bit […]
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