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A press release is only going to be successful if people read it. It has to be interesting, it has to be newsworthy, and most importantly, it has to be presented properly. If you have no idea how to even write a press release, I suggest you read How To Write A Press Release right […]
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The jockeying for internet traffic is at an all-time high. Competition between e-commerce brands is fierce, and the strategies to land the next client are complex and can take time to show results. While the world of internet marketing has evolved, two foundational strategies are still producing results for marketers and brands alike. If you […]
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It’s true, iPad giveaways, funny t-shirts, and live product demos are cliché, but you don’t need tacky conference “swag” to effectively generate new leads or reach your target customer at a trade show or conference. Use Twitter. Here’s how to use Twitter ads to help you generate more traffic at your conference, and on your […]
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In addition to Reddit’s current offering of digital advertising, the recently announced Reddit CPC ads are a new way to target customers and drive more revenue for your product, or more users to your site. In addition to these new CPC ads, Reddit’s self-serve advertising platform offers CPM (cost per mile 0r cost per impression) […]
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Many business professionals don’t know how to track, analyze, and understand how their PR and content marketing efforts are helping them meet their business KPIs. Here’s how you can use Google Analytics to measure the reach and success of your PR campaigns using Google Analytics’ Audience Interests reports and show how to measure the impact […]
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