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You know: Despite online marketplaces like Amazon growing, the U.S. Census Bureau’s 2016 report indicated 92% of sales still occur in brick-and-mortar stores. And so, it’s clear there’s an increasing demand for location-based data to help measure customer conversion. In fact, 8 in 10 marketers worldwide use location targeting. But what are the practical applications […]
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Hiring a digital marketing agency can make or break your company. A good digital agency will get you on the path to making tens or hundreds of thousands of dollars per month, but a bad digital agency could cripple any existing organic or paid traffic you get. It’s important to choose carefully, and that’s what […]
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Digital marketing is about taking advantage of smart and innovative tools that were created to help give your business an edge when it comes to finding leads. The more you know about how many creative digital marketing tools there are out there just waiting to be utilized, the better off you’re going to be. But […]
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When it comes to choosing the right marketing solution for your business, I’m sure you’ve considered this question: Is it better to hire a marketing agency, freelancer or to build an in-house team? The truth is, there are pros and cons to all three options. And in this post, I’ll help you evaluate them and […]
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Figuring out your digital marketing budget is quite confusing, isn’t it? Of course you know you need to allocate annual marketing spend. But did you know 62%of CMOs expect their budget to increase in 2021 (after Covid-19)? That’s because digital marketing and big data make attributing revenue dollars to marketing efforts easier than ever. And as […]
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