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If you’re a B2B company, there’s a good chance you have a long sales cycle. Particularly for those of us who target large enterprises, the length of our sales cycle sometimes extends over 6 months or a year! But here’s the cold hard truth (that leaves some of us in utter agony!)… Even after months […]
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In today’s competitive B2B landscape, a well-executed Account-Based Marketing (ABM) program can set a company apart from its competitors. Sales Development Representatives (SDRs) play a crucial role in the success of an ABM strategy. Their functions, when executed effectively, can make a significant impact on generating high-value sales opportunities. In this guide, we will discuss: […]
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Marketing can be complicated. CAN be. But it doesn’t have to be that way. Demand generation and lead generation sound like the same idea, but they are vastly different strategies when it comes to getting leads for your business. Understanding the differences between these two approaches can help businesses tailor their marketing efforts more effectively […]
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Marketing is essential for your business. Without a strategic marketing plan in place, you’ll miss out on potential leads and growth. With a strategic marketing plan, your business will skyrocket. B2B account-based marketing (ABM) strategies are optimal for making meaningful connections with your target audience and landing your dream clients. But just because you’re a […]
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The first step to a successful account based marketing (ABM) campaign is to identify your high-value clients. After all, the goal of ABM is to pursue very specific, high-value accounts. Also known as Ideal Customer Profiles (or ICPs for short), these high profile customers should make up the majority of your bottom line. The only problem […]
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