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I’m sure you know by now that your customer acquisition cost (CAC) is the price you pay to convert a lead into a customer. And for most companies, that’s a pretty huge expense. The average customer acquisition cost varies significantly across industries such as SaaS, B2B, and e-commerce due to factors like sales cycles, marketing […]
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When every key click is a potential sale, digital storefronts need to offer compelling content that reaches the right person with the right message at the right time. Content marketing for e-commerce is a proven way to make digital cash registers ring. Effective content marketing isn’t just a social media post or a product review. […]
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If you’re a B2B company, there’s a good chance you have a long sales cycle. Particularly for those of us who target large enterprises, the length of our sales cycle sometimes extends over 6 months or a year! But here’s the cold hard truth (that leaves some of us in utter agony!)… Even after months […]
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You are the main character of your life. Even if you aren’t a cape-wearing hero who battles bloodthirsty werewolves, you still face villains in your personal story: slow WiFi, rush hour traffic, parallel parking, faulty earbuds, the guy who cuts you in line when you wait for your morning coffee…. You name it. From a […]
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In today’s competitive B2B landscape, a well-executed Account-Based Marketing (ABM) program can set a company apart from its competitors. Sales Development Representatives (SDRs) play a crucial role in the success of an ABM strategy. Their functions, when executed effectively, can make a significant impact on generating high-value sales opportunities. In this guide, we will discuss: […]
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