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Bank marketing plays a critical role in how financial institutions attract new customers, build community trust, and strengthen long-term relationships. About 77% of banking customers prefer to manage their accounts through a mobile app or computer, making it increasingly important to make banking experiences easily accessible and user-friendly. Banks and credit unions are expected to […]
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(November 18, 2025) – Trustco Bank, one of the region’s most established community banks, has announced a strategic engagement with Orlando-based digital marketing agency Chatter Buzz Media, which was recently named to the Orlando Business Journal’s 2025 Fast 50 list, recognizing Central Florida’s fastest-growing private companies. This collaboration represents a significant step in Trustco’s ongoing […]
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Every business owner faces this question at some point: Should I build an in-house marketing team or hire a digital marketing agency? Your choice will shape your growth trajectory, ROI, and even your team culture. Statistics from HubSpot show that businesses outsourcing all or part of their marketing see 43% higher ROI than those managing […]
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Artificial Intelligence (AI) has moved from buzzword to business backbone. From automating simple tasks to crafting data-backed strategies, AI is transforming the digital marketing landscape at lightning speed. Whether you’re a small business owner or a CMO at a mid-size company, the shift is impossible to ignore. The question is no longer if you should […]
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Financial institutions can no longer rely solely on word-of-mouth and in-branch experiences to attract and retain members. With the rise of digital-first banking and tech-savvy consumers, a strong digital marketing strategy is no longer a “nice to have”; it’s essential for long-term growth and relevance. This blog explores the foundational elements of digital marketing for […]
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