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fractional chief marketing officer (CMO) services
We provide strategy, execution, training, and support for businesses looking to leverage senior marketing leadership to drive growth, optimize performance, and align marketing with business objectives.
What Does a Fractional CMO Do?
Meet your part-time marketing maestro—a seasoned strategist who delivers top-tier digital leadership without the full-time commitment. Our Fractional CMO isn’t just any freelance executive; they’re the creative catalyst who brings razor-sharp strategy, dynamic people skills, and relationship-building prowess to your team.
Typically, our Fractional CMO will:
- Set bold marketing priorities: Align your vision with actionable goals.
- Identify your ideal audience: Pinpoint who matters most and speak their language.
- Identify and manage every channel: Whether it’s classic platforms or the latest trends, they’ve got you covered.
- Craft go-to-market plans: Create strategies that make your brand stand out.
- Build your dream team: Hire and nurture top talent to drive your success.
Why Your Business Needs a Fractional CMO
A Fractional CMO can bring the expertise to develop and execute a marketing plan that aligns with your business goals. They identify the most effective channels, tactics, and messaging to attract your target audience and drive measurable growth.
- For small to medium-sized businesses, hiring a full-time CMO might not be financially feasible or necessary. A fractional CMO offers C-level marketing expertise without a full-time commitment.
- A fractional CMO can assess your team’s strengths and weaknesses, implement training programs, and develop best practices.
- Fractional CMOs have worked across various industries and company sizes. This broad exposure helps them bring fresh perspectives and innovative ideas to your business. They can help you avoid common pitfalls.
- A fractional CMO can help you maximize the digital marketing tools and techniques available. They can assess your current digital capabilities, identify areas for improvement, and implement strategies to boost your online presence and digital marketing effectiveness.
- A fractional CMO can revitalize your brand and conduct brand audits to refine your value proposition. If your brand needs updating to better speak to its audience, the fractional CMO will do so.
fractional CMOS Focused on Growth
Our fractional CMO service is geared towards sustainable growth for your business.
FLORIDA & NEW YORK BASED TALENT
Our Fractional CMOs stay connected in real-time via Slack and Teams, ensuring seamless collaboration. With Florida and New York-based expertise, you get responsive leadership without timezone, cultural, or communication barriers—just clear, effective strategy execution.
SENIOR TALENT ONLY
No junior talent—only seasoned CMOs with an average of 10+ years of experience. Each expert is carefully matched to your business based on industry expertise, ensuring strategic leadership that drives real results.
proven success
Our CMOs bring deep industry expertise and a proven track record of scaling companies. With hands-on experience driving growth, optimizing operations, and delivering measurable success, they provide the strategic leadership your business needs to thrive.
backed by an expert team
Our CMOs are backed by a team of expert strategists, creatives, copywriters, analysts, and engineers, giving you access to on-demand talent whenever you need it. From strategy to execution, we provide the full support system to drive growth and deliver results.
All the advantages.
A fraction of the cost.
Our Florida and New York-based CMOs, with an average of 15+ years of experience, are cleared for moonlighting and available on a flexible quarter-time or half-time basis to accelerate your company’s growth.
Our Fractional CMOs give you top-tier marketing leadership without the cost and commitment of a full-time hire. You get high-level strategy and execution without the burden of a six-figure salary, benefits, or long-term contracts.
fractional cmo services PRICING PLANS & packages
ENGAGEMENTS STARTING AT
1/8 Time
$4K/Month
US-based CMO working one-eighth time
- Growth Audits:
Conduct an audit of current channels, identify quick wins, and boost conversion rates. - Execution of Key Campaigns:
Implement tactical growth campaigns focused on fast, measurable results. - Performance Tracking:
Set up tracking systems to monitor growth KPIs and optimize for faster scaling.
1/4 Time
Featured
$7K/Month
US-based CMO working quarter-time
- Multi-Channel Growth:
Design multi-channel campaigns, optimizing for lead gen and customer acquisition. - Optimize Conversion Rate:
Enhance website, ads, and funnels for improved customer conversion and retention. - Growth Playbook:
Implement detailed growth strategies for sustained momentum across channels.
Half Time
$12K/Month
US-based CMO, close working half-time
- Holistic Strategy:
Lead growth initiatives across all channels— organic, paid, and viral— to drive scalable revenue growth. - Collaboration:
Work closely with your team to fine-tune operations, automation, and conversion efforts. - Advanced Growth Analytics:
Utilize data-driven insights to refine strategies and push toward exponential growth.
FRACTIONAL CMOS expert in technical execution & SKILLED MANAGEMENT
Our CMOs combine strategic insight with technical expertise to pinpoint gaps in your marketing operations. From uncovering inefficiencies to implementing data-driven solutions, we ensure every initiative drives measurable growth. With us, your marketing is optimized at every stage for maximum impact.
Partner with seasoned marketing leaders who know how to manage, scale, and align your team for growth. With a proven track record of leading both employees and contractors, they ensure your marketing efforts stay strategic, efficient, and results-driven—no wasted resources, just measurable impact.
“Before working with Chatter Buzz’s Fractional CMO services, our B2B business was executing marketing campaigns without a clear strategy. We needed a way to increase demand generation and nurture leads outside of trade shows & referrals — our primary marketing channel. With Shalyn’s leadership, she developed a data-driven marketing strategy that identified new lead generation channels and dramatically increased our sales-qualified leads. Thanks to their strategic leadership, we now have a scalable and measurable approach to growth.”
– John Hartman, CEO, Collab Hub
guide
B2B CMO Mastery: Conquer Your First 90 Days with These Proven Strategies
In this comprehensive guide, Chatter Buzz outlines essential strategies for new B2B Chief Marketing Officers to excel in their first 90 days.
FAQS
FRACTIONAL CMO SERVOCES
How does a fractional CMO work?
A Fractional CMO from Chatter Buzz brings the strategy, leadership, and execution needed to take your marketing to the next level. They work alongside your leadership team, diving deep into your business objectives to craft data-driven strategies that fuel growth. From brand positioning to marketing transformation, they oversee every aspect to keep you ahead of the competition—without the overhead of a full-time hire.
How much does a fractional CMO cost?
The cost of a full-time CMO can range from $200K to $570K, with most earning between $250K and $400K annually. In contrast, a Fractional CMO from Chatter Buzz offers high-level marketing leadership at a fraction of the cost, working on a flexible retainer or hourly basis—giving your business the expertise it needs without the full-time commitment.
What should I look for in a fractional CMO?
An ideal Fractional CMO from Chatter Buzz works directly with the CEO and executive team, driving high-level business objectives that align with your company’s growth goals. They bring leadership, strategic direction, and hands-on execution, ensuring your marketing team is motivated, your strategies are results-driven, and your business stays ahead of the competition. Backed by a wealth of experience and a deep toolkit of proven strategies, they turn vision into action—without the need for a full-time hire.
What’s the main difference between a fractional CMO and a marketing agency?
A Fractional CMO from Chatter Buzz acts as a strategic leader, working alongside your executive team to drive high-level marketing initiatives. Unlike a marketing agency, which focuses on executing specific campaigns based on your direction, a Fractional CMO develops the strategy, aligns marketing with business goals, and leads execution—ensuring every effort drives real growth.
What’s the difference between Quarter Time and Half Time?
When hiring fractional talent at Chatter Buzz, we focus on results, not timesheets—because time is better spent executing strategies, not tracking hours. Our seasoned CMOs know how to manage their workload efficiently, ensuring every effort drives impact.
For clarity:
Half-Time = 20-30 hours per week, attending 2-3 stand-up meetings—ideal for tight deadlines and faster execution.
Quarter-Time = 10-15 hours per week, attending 1-2 meetings—great for long-term strategy and steady momentum.
With flexible engagement options, you get senior-level leadership at the pace that fits your business needs.
Meet with an expert
Book a call to see if we’re the right partner to help you grow.
We’ll assess the situation and determine if we can help. Then we’ll craft a tailored plan for you.